February 18, 2008 (Natick, MA) — The +7 Balance Engine™, which has been quietly building anticipation in the gaming industry, has been chosen by MrJoy, Inc. for their new tower defense game Hordes of Orcs. Using the only automated approach to game balance in the industry, Hordes of Orcs will finally provide the proof-of-concept that many in the industry have been waiting for.

The only currently available method of game balancing (“nerfing,” as it is derisively named) wastes valuable developer hours and angers gamers, but it has been an unfortunate reality since the inception of massively multiplayer games. “With thousands of players participating at any given time, it is inevitable that the gamers will find optimal strategies to beat the game, eventually outsmarting the designers. This, in turn, leads to player boredom and frustration. Our system is designed to do away with nerfing and increase player enjoyment, while freeing up game designers to focus on creative game design instead of time-consuming manual balancing,” says Nathaniel Bogan, R&D Director and Co-founder. “I am excited to have MrJoy as a customer and the game Hordes of Orcs as our first proving ground for this revolutionary and efficient new technology.”

Jon Frisby, Founder of MrJoy, couldn’t agree more. "I knew balance was important in Hordes of Orcs. I expected we would spend about 25% of our total development time fine-tuning balance parameters and that we still wouldn't get it completely right. When we discovered the +7 Balance Engine™, all that changed. Now we can spend more time making great games confident that Hordes of Orcs will continue to be fun and challenging for our players.”

The +7 Balance Engine™ is positioned to fundamentally change the way games are created. As the first system to ever successfully automate the balancing process, it will eliminate “nerfing” by measuring players’ choices and making recommendations for trivial pre-emptive changes on a more frequent basis. Once game developers gain confidence in the recommendations, they can fully automate the process – just “set it and forget it” for a permanent solution to what used to be a necessary evil in the gaming industry.

MrJoy (www.mrjoy.com) creates fun and captivating games for casual gamers of all ages. Available on multiple platforms, including PC, Mac, and mobile devices, MrJoy games can also be played directly inside popular web browsers. MrJoy is based in California’s sunny Silicon Valley.

The +7 Balance Engine's™ patent-pending process fulfills the promise of Dynamic Balance Control, allowing game designers to focus on vision, content, and playability, rather than spending time on labor-intensive balance adjustments. Read more about the ground-breaking benefits of the +7 Balance Engine™ and +7 Systems online at http://www.plus7systems.com. For more information, please contact: contactpr@plus7systems.com.

March 7, 2007 (Natick, MA) — +7 Systems today announced the release of the Game Modeler suite for the +7 Balance Engine™. The +7 Balance Engine™ is a software tool for automating gameplay balance in online games.

+7 Systems specializes in balance control automation. Their main product, the +7 Balance Engine™, is targeted at developers of massively multiplayer online games. Through the application of +7 Systems patent-pending methodology, the +7 Balance Engine™ offers game designers the opportunity to eschew traditional labor-intensive gameplay balance efforts in favor of an easy-to-use automated balance system.

Director of Engineering Christian Force stated, "We are very excited about several core improvements in the +7 Balance Engine™ in this release. In addition to a modeling UI that has been developed to ensure easy revision and version control for the game designer, the release offers improved handling of several game component relationships, including prerequisite trees and sequenced decisions."

+7 Systems provides the +7 Balance Engine™ as a third-party tool that can be integrated with games during the development cycle or after release. For further information, contact +7 Systems at (508) 969-9584 or contact@plus7systems.com.

May 15, 2006 (Natick, MA) — +7 Systems today announced Beta availability of the +7 Balance Engine™. The +7 Balance Engine™ is a software tool for automating gameplay balance in online games.

+7 Systems specializes in balance control automation. Their main product, the +7 Balance Engine™, is targeted at developers of massively multiplayer online games. Through the application of +7 Systems patent-pending methodology, the +7 Balance Engine™ offers game designers the opportunity to eschew traditional labor-intensive gameplay balance efforts in favor of an easy-to-use automated balance system.

Co-founder Nathaniel Bogan stated, "+7 Systems was encouraged by the strong interest expressed by many parties at the 2006 Game Developers Confernce. We are happy to announce the Beta availability of the +7 Balance Engine."

+7 Systems provides the +7 Balance Engine™ as a third-party tool that can be integrated with games during the development cycle or after release. For further information, contact +7 Systems at (508) 969-9584 or contact@plus7systems.com.

February 2, 2006 (Natick, MA) — +7 Systems today announced applications filed with the U.S. Patent Office covering algorithms in the +7 Balance Engine™. The +7 Balance Engine™ is a software tool for automating gameplay balance in online games.

+7 Systems specializes in balance control automation. Their main product, the +7 Balance Engine™, is targeted at developers of massively multiplayer online games. Through the application of +7 Systems patent-pending methodology, the +7 Balance Engine™ offers game designers the opportunity to eschew traditional labor-intensive gameplay balance efforts in favor of an easy-to-use automated balance system.

Co-founder Nathaniel Bogan stated, "We are very excited about the potential for dynamic game-balancing. Our methodology improves the players' experience while at the same time reducing development costs. Games that adopt this methodology will enjoy a significant competitive advantage in an increasingly dense market space."

+7 Systems' patent application is related to U.S. Provisional Patent application Serial No. 60/682,954, filed May 20, 2005.

+7 Systems provides the +7 Balance Engine™ as a third-party tool that can be integrated with games during the development cycle or after release. For further information, contact +7 Systems at (508) 969-9584 or contact@plus7systems.com.